Have You Seen This AI-Powered Toothbrush? Thoughts on BrushO?

I recently came across something pretty interesting in the oral care space — an AI-powered electric toothbrush called BrushO. At first, I thought, “It’s just another electric toothbrush,” but the concept is actually quite different.

Instead of just vibrating or rotating, it gives you real-time brushing feedback and a score after each session. It also links with an app to show daily, weekly, and monthly reports about your brushing habits. One of the big surprises is their lifetime free brush head program — as long as you keep using it, you can redeem free replacements through their reward system.

Some parents say it even makes kids more excited about brushing, since they can “check their score” and earn rewards. That part feels like gamification of oral care, which is pretty clever.